This Research has Been Commissioned by the National Tourism Crisis Steering Committee under the Ministry of Tourism and Wildlife, Kenya, in Collaboration with Kenya Tourism Board (KTB). The project started on July 2020 to July 2021. The tourism products and experiences inventory Read More
Digitization is a critical aspect of today’s economies, and many sectors are taking advantage of it, to enhance their businesses and brands (UNCTAD, 2019). The travel and tourism industry is evolving rapidly and the business players in the industry need to continuously Read More
Kenya was among the first countries in the world to develop and adopt the Magical Kenya Tourism and Travel Health and Safety Protocols for the ‘New Normal’. These protocols were developed following the outbreak of Covid-19 virus countries were prompted to close Read More
Resilience means the ability to recover quickly from difficulties, to spring back or recover from misfortune or disaster. It is a way to improve sustainability after a disaster. Without resilience, a destination would never be able to maintain its sustainability efforts. Years Read More
GTRCMC-EA is exploring ways of developing visitors economy to compliment the economics of the regions affected by conflicts in Eastern Africa. A team consisting of the Director and Advisory Council Member (GTRCMC-EA) and key local leaders have been exploring Lamu and Tana Read More
