INTERNATIONAL BUSINESS RESEARCH AND INDUSTRIAL CONFERENCE (IBRIC), 2022.

  23rd – 24th June 2022 Venue: Kenyatta University Conference Centre Mode of Participation: Blended

THEME :

BUSINESS REINVENTION, INNOVATION & CREATIVITY FOR ECONOMIC RECOVERY

Kenyatta University’s mission is to provide quality education and training, through knowledge generation, research, innovation, creativity and community service. It is self-evident that research and creative inquiry is at the heart of all that the university does. Within a vibrant and supportive learning environment, Kenyatta University discovers, disseminates and applies new knowledge. Towards this end, the School of Business has identified collaborative research as a key pillar geared towards making it the premier Business School not just in the region, but globally.

Kenyatta University’s mission is to provide quality education and training, through knowledge generation, research, innovation, creativity and community service. It is self-evident that research and creative inquiry is at the heart of all that the university does. Within a vibrant and supportive learning environment, Kenyatta University discovers, disseminates and applies new knowledge. Towards this end, the School of Business has identified collaborative research as a key pillar geared towards making it the premier Business School not just in the region, but globally.

In the past three years, the School of Business has held three successful international conferences with a robust international and industry participation. The International Business Research and Industrial Conference (IBRIC) is an opportunity for academia, researchers, and industry and government players to present and discuss their work, and discover new and interesting developments in their field. The international conference has been providing a platform towards strengthening our relationships in knowledge sharing while at the same time providing the necessary thrust in joint research collaborations and product commercialization within the research community and beyond. The School is committed to building on a dynamic research culture that enriches the academic experience for our students, creates new knowledge across a broad array of disciplines, and helps improve the economic, social, and cultural vitality of our country, region and beyond. In view of challenges posed by the COVID-19 pandemic, Kenyatta University School of Business continues to navigate through the difficulties posed by the pandemic with success, optimism and resilience.

Enormous obstacles and challenges were posed by Covid-19 pandemic subjecting both the value and supply chain to severe stress relating to management of both the human and non-human business components. This state of affairs requires businesses not only to adjust but as well to re-invent themselves. As such, corporate reinvention is critical for navigating the disruptive business environment and aid in economic recovery at global, regional and national levels.

In response to this, the School in collaboration and partnerships with key stakeholders from academia, research, industry and government, both local and international,  has organized a virtual International Business Research and Industrial Conference (IBRIC) conference on June 23rd and 24th, 2022 whose theme and sub-themes are in line with contemporary times that require turning research and education milestones into enterprises for solving recurrent societal problems for healthy, secure and wealthy livelihoods. In return, organizations benefit from joint, scientific-based research projects that develop solutions for production-sourced problems. The conference will seek to answer the following questions among others; how to embrace change and transformation for economic recovery, how to exploit the green and blue economy for sustainable development, how to embrace integrated reporting for transparency and accountability, why employee work-life balance matters.

4th INTERNATIONAL BUSINESS RESEARCH AND INDUSTRIAL INNOVATION CONFERENCE (IBRIC), 2022

DAY 1

DAY 2