3rd – 4 th December, 2020
Venue: Kenyatta University, Kenya


Academia-Industry partnerships for competitive innovations and global sustainable


  • Submission of Abstracts – Deadline Extended To 7th November 2020
  • Submission of Draft paper – Deadline 10th November  2020
  • Submission of Final Paper – Deadline 20th November, 2020
  • Registration –Deadline   26th  November, 2020

It is estimated that over 600 million new jobs need to be created by 2030, just to keep pace with the growth of the global working age population. That’s around 40 million per year. In Kenya, a million youths enter the job market each year, but only one-fifth are absorbed. A report by Mark Malloch-Brown (Better Business, Better World) identifies a $12 trillion market for achieving just four of the 2030 goals—food and agriculture, cities (investments such as housing, transportation, and water), energy and materials, and health and well-being—that would produce 380 million jobs. Factoring the SDGs into business strategies will open new business opportunities, introduce efficiencies and innovation, and improve reputations.
Business Management has transformed many aspects of our lives and offered unprecedented opportunities and challenges for businesses and start-ups. There is a need for learning institutions, at all levels, to provide the knowledge, skills and competences required for living and working in an increasingly competitive business environment. Businesses should also ensure that they are able to exploit the potential benefits of innovations and partnerships with academia, and enhance the quality and relevance of products and services. To this effect, business management should be reshaped towards the needs of individual fulfillment and sustainable development of business economies.
In today’s business world, there are critical emerging business trends that both the industry and academia must pay attention to. These include; fast growth in emerging markets, reliance on research data by industry leaders, instant access to more product information by consumers, social media, rapid innovation and government policies.
To unleash potentials of businesses for global sustainable development, policy makers need to understand Business Management’s role in economic growth, and the sector-wide strategies of integrating academia research in business and innovation. It is against this context, that Kenyatta University (School of Business) is organizing the International Business and Research Innovation Conference on 25th to 26th June 2020 in Mombasa, Kenya.

The global economy has been easily connected to do business in the 21 st century due to the advent of technological advancement, disruptive innovations digital platforms and the Covid-19 Pandemic.
There has been a realization that both academia and industry must take leadership in crafting strategic alliance through partnerships, collaborations and networking to help both the developed and developing economies in their growth trajectory. The academia offers space for discussions and conversations in multidisciplinary thoughts and dialogues on the interaction between theory and practice in the area of business and industry through continuous innovations and monitoring. In this regard, the IBRIC 2020 conference will present virtual debates on how academia can impact business to enhance industry’s sustainable development.