26th – 27th August 2021 Virtual


Building Business Resilience and Sustainability in the Context of Economic Recession and Pandemic

Kenyatta University’s mission is to provide quality education and training, through knowledge generation, research, innovation, creativity and community service. It is self-evident that research and creative inquiry is at the heart of all that the university does. Within a vibrant and supportive learning environment, Kenyatta University discovers, disseminates and applies new knowledge. Towards this end, the School of Business has identified collaborative research as a key pillar geared towards making it the premier Business School not just in the region, but globally.

In the past two years, the School of Business has held two successful international conferences with a robust international and industry participation. The International Business Research and Industrial Conference (IBRIC) is an opportunity for academia, researchers, industry and government players to present and discuss their work, and discover new and interesting developments in their field.

The School puts immense value on collaborations and partnerships with key stakeholders for mutual benefit. In the wake of the 2019 and 2020 IBRIC conferences, the School has signed MOUs with two industry players; Nairobi Securities Exchange (NSE) and BIDCO Africa Ltd. Collaboration with industry is critical for academia to create scientific knowledge and obtain industrial data. In return, organizations benefit from joint, scientific-based research projects that develop solutions for production-sourced problems. Evidently, the School is committed to building on a dynamic research culture that enriches the academic experience for our students, creates new knowledge across a broad array of disciplines, and helps improve the economic, social, and cultural vitality of our country, region and beyond.

Conducting research that is both practically relevant and scientifically rigorous, while making a great societal impact, is a continuous challenge for scholars and universities. In today’s society, with the COVID-19 reality, we live in a time with a high pace of changes leading to a constant need for new competences and skills. The COVID-19 pandemic has proven to be more than just a threat to our health: it’s become a disruption of our way of life, affecting everything from supply chains to what is considered essential work. The mobility of scientific competences from universities to industry enables absorption and utilization of knowledge developed in academia.

There are endless number of questions we could ask ourselves in connection to the new normal. For instance, how do we take care of employees in such situations? Why companies are not better prepared to handle such situations (e.g., putting aside earnings or thinking of alternative sources of income)? How are companies and even countries using the current situation to enhance their competitive situation? What strategies are available for business continuity? How are we to think about and live amidst this “new normal”?

These are among the business questions that IBRIC 2021 seeks to answer by assembling stakeholders from academia, research, industry and government, both local and international, in a virtual conference on August 26th and 27th, 2021.