1. Provide an interdisciplinary platform for policy makers, top managers,
    researchers, practitioners and educators to present and discuss the most
    recent innovations, trends, and concerns as well as practical challenges
    encountered and solutions adopted in the fields of Business Management and
  2. Provide opportunities for academics from a range of disciplines and countries
    to share their research both through the conference podium and refereed
  3. Provide opportunities for academics to receive informal in-depth feedback
    through discussions, and to enable them to establish contact with
    professionals in other countries and institutions.
  4. Creation of action plans to follow up outcomes of the conference and
    reinforce (as well as create new) partnerships that are aimed at helping
    governments to develop system-wide business growth strategies in the
    context of shaping the SDGs, KenyaVision 2030 and the Big FourAgenda