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DIPLOMA IN MARKETING

Entry Requirements 

To qualify for admission to this programme, candidates must meet any of the following minimum requirements: 
A holder of KCSE C (plain) or its equivalent or 
A holder of KCE Division III or its equivalent or 
A holder of KACE with One Principal and One Subsidiary or 
Mean grade of C-(minus) at KCSE with a certificate in the relevant area from a recognised institution.

Programme Structure and Duration 
The programme duration will be two (2) academic years. In the first academic year of study, the learner will take ten (12) units, six (6) units per semester. In the second academic year of study, the learner will take four (4) units in the first semester and two (2) units in the second semester (Industrial attachment or research project). The programme consists of eighteen (18) units. In order to qualify for the award of the diploma, the candidate must pass all of these eighteen (18) units.

Examination 

Kenyatta University examination regulations shall apply.


Fees

Tuituion Fees : 72,000.00 
Statutory Fees: 21,500.00 
Fee per Annum : 93,500.00


Unit Codes and Titles

Unit Codes and Titles 
BMS 030: Information and Communication Technology 
BBA 030: Principles and Practice of Management 
BBA 032: Fundamentals of Human Resource Management 
BBA 033: Governance and Ethics BBA 044: Organization Behaviour 
BMS 031: Quantitative Methods 
BBA 064: Marketing Information and Research 
BBA 065: Marketing Planning and Control 
BBA 050: Marketing Management 
BBA 051: Industrial & Commercial Law 
BMS 070: Supplies Management 
BBA 071: Public Relations 
BAC 030: Fundamentals of Financial Management 
BBA 066: International Marketing 
BMS 034: Fundamentals of Research Methods 
BBA 063: Marketing in Specialized Field 
BSU 050: Industrial Attachment OR BSU 051 Project (2 Units)

 

Last Updated on Friday, 06 March 2015 08:46

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