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Articles

DR. SAMUEL MAINA

dr maina nov img

Position: Lecturer
Qualifications: PhD.
Department: Business Administration
Contact Address: P.O. Box 96 - 00600, Nairobi
Area of specialization: Marketing

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Research Interests

Marketing

 Area of Specialization

Consumer Behavior, Strategic Management and  Marketing

Refereed Journal Articles:

Lydia Wanjiku Gachengo, Jedidah Muli, Samuel Maina  (2017) Resource-Based Collaborations and Performance Of Courier Firms Nairobi City County, Kenya. The Strategic Journal of Business & Change Management.Vol. 4, Iss. 2 (58), pp 1026 - 1040, June 2, 2017 ISSN 2312-9492(Online) 2414-8970 (Print)

Lydia Wanjiku Gachengo, Jedidah Muli, Samuel Maina(2017) Cost-Based Collaborations and Performance Courier Firms Nairobi City County, Kenya.The Strategic Journal of Business & Change Management. Vol. 4, Iss. 2 (59), pp 1040 - 1053, June 2, 2017 ISSN 2312-9492(Online) 2414-8970 (Print).

Maina, S.M., (2016). Consumer Ethnocentrism, Demographic Characteristics and Willingness to Buy Commercial Banking Services in Kenya. European Scientific Journal, September 2016 edition Vol.12, No. 25, Pg 306 – 322

Maina, S.M., Kibera, F.N & Munyoki, J.M., (2015). Influence of Perceived Value on the Relationship between Consumer National Ethnocentrism and Willingness to Buy Commercial Banking Services in Kenya. European Scientific Journal, July 2015 edition Vol.11, No. 19, Pg 100-113 

Latest Conferences attended

  • 23rd – 26th August, 2016: The 6th African RCE Conference at the Kenyatta University Conference Centre
  • 26th April 2016: the joint RCE-NY2GS post COP21 climate change symposium on climate smart solution to promote industry’s green growth practices held at the Kenyatta University Conference Centre

MBA Project Supervision

  • Wagura A. G., (2015). Determinants of strategy implementation and organizational performance in approved aviation training organizations in Kenya.
  • Mbutu M.M., (2015). Effects of organizational Leadership on performance of selected fast moving consumer goods organization in Kenya.
  • Kimani A.N. (2015). Organizational effectiveness measures and sales performance of firms in Real estate and property management industry in Nairobi County Kenya.
  • Mbuvi, I. M., (2015). Influence of product diversification strategies on organizational performance among wines and spirits brewing companies in Nairobi City County, Kenya.
  • Mulama, B. K., (2015). Islamic banking strategies and performance of selected commercial banks in Nairobi City County, Kenya.
  • Mwenda, G. J., (2015). Determinants of strategy implementation and performance of public health facilities in Embu County, Kenya.
  • Nyaga, F. W., (2015). Influence of quality management practices on performance of parastatals in Embu County, Kenya.
  • Onyango, D. J., (2015). Influence of competitive strategies on performance of savings and credit cooperative societies in Embu County, Kenya.
  • Wasieba, F. S., (2015). Influence of strategy implementation on performance on state corporations, Transnzoia County, Kenya.

PHD Thesis Currently Supervising (Field Work Stage)

  • Rael Nkatha Mwirigi - Reg. No. D86/CTY/21720/2010. Customer relationship management and satisfaction of commercial banks’ account holders in Nairobi City County, Kenya.
  • Cheche Gikonyo Stephen - Reg. No. D86/CTY/26903/2013. Employee engagement and performance of state corporations in Kenya.
  • Lydia Wanjiku Gachengo - Reg. No. D86/PT/CTY/23389/2012. Inter-organizational collaborations and performance of courier firms in Nairobi City County, Kenya

Administrative Positions

  • PhD/MBA Coordinator 

Affiliation to Professional Bodies

Chartered Institute of Marketing

 

 

 

Last Updated on Tuesday, 20 June 2017 14:33

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