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Articles

DR. SAMUEL MAINA

dr maina nov img

Position: Lecturer
Qualifications: PhD.
Department: Business Administration
Contact Address: P.O. Box 96 - 00600, Nairobi
Area of specialization: Marketing

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Research Interests

Marketing

 Area of Specialization

Consumer Behavior, Strategic Management and  Marketing

Refereed Journal Articles:

Presentation of Paper at Academic and Professional Conferences
Waweru R.G., Maina, S.M., & Njuguna, J.W., (2017). Effect of Perceived Value on Customer Satisfaction among University Students in Kenya. KESSA (Kenya Scholars and Studies Association) - African Interdisciplinary Studies Association (AISA) - Multimedia University of Kenya Joint International Interdisciplinary Conference, at Multimedia University of Kenya, Nairobi in June 28-30, 2017.

Latest Conferences attended

  • June 28-30, 2017: KESSA (Kenya Scholars and Studies Association) - African Interdisciplinary Studies Association (AISA) - Multimedia University of Kenya Joint International Interdisciplinary Conference, at Multimedia University of Kenya in Nairobi.
  • 23rd – 26th August, 2016: The 6th African RCE Conference at the Kenyatta University Conference Centre
  • 26th April 2016: the joint RCE-NY2GS post COP21 climate change symposium on climate smart solution to promote industry’s green growth practices held at the Kenyatta University Conference Centre.
  • MBA Project Supervision
  • Wagura A. G., (2015). Determinants of strategy implementation and organizational performance in approved aviation training organizations in Kenya.
  • Mbutu M.M., (2015). Effects of organizational Leadership on performance of selected fast moving consumer goods organization in Kenya.
  • Kimani A.N. (2015). Organizational effectiveness measures and sales performance of firms in Real estate and property management industry in Nairobi County Kenya.
  • Mbuvi, I. M., (2015). Influence of product diversification strategies on organizational performance among wines and spirits brewing companies in Nairobi City County, Kenya.
  • Mulama, B. K., (2015). Islamic banking strategies and performance of selected commercial banks in Nairobi City County, Kenya.
  • Mwenda, G. J., (2015). Determinants of strategy implementation and performance of public health facilities in Embu County, Kenya.
  • Nyaga, F. W., (2015). Influence of quality management practices on performance of parastatals in Embu County, Kenya.
  • Onyango, D. J., (2015). Influence of competitive strategies on performance of savings and credit cooperative societies in Embu County, Kenya.
  • Wasieba, F. S., (2015). Influence of strategy implementation on performance on state corporations, Transnzoia County, Kenya.

PHD Thesis Currently Supervising (Field Work Stage)

  • Rael Nkatha Mwirigi - Reg. No. D86/CTY/21720/2010. Customer relationship management and satisfaction of commercial banks’ account holders in Nairobi City County, Kenya.
  • Cheche Gikonyo Stephen - Reg. No. D86/CTY/26903/2013. Employee engagement and performance of state corporations in Kenya.
  • Lydia Wanjiku Gachengo - Reg. No. D86/PT/CTY/23389/2012. Inter-organizational collaborations and performance of courier firms in Nairobi City County, Kenya

Administrative Positions

  • PhD/MBA Coordinator 

Affiliation to Professional Bodies

Chartered Institute of Marketing

 

 

 

Last Updated on Friday, 02 February 2018 14:09

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