See PRO editionSee PRO edition
See other templatesSee other templates

DR. SAMUEL MAINA

dr maina nov img

Position: Lecturer
Qualifications: PhD.
Department: Business Administration
Contact Address: P.O. Box 96 - 00600, Nairobi
Area of specialization: Marketing

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

View Full CV


Research Interests

Marketing

 Area of Specialization

Consumer Behavior, Strategic Management and  Marketing

Refereed Journal Articles:

  • Gakii A. & Maina S. (2019). Nexus between Online Marketing Strategies and Market Performance: A Critical Review of the Literature and Research Agenda. European Journal of Business and Management Vol.11, No.15, 2019.

  • Muthaka, J.M, & Maina, S. (2019). Effect of Credit Transfer on Performance of Selected Technical Vocational and Training Education Institutions in Nairobi County, Kenya. Journal of Education. Vol 2(1) pp. 40-52.

  • Mwirigi, R. N., Maina, S., & Kimencu, L. (2018). Value Based Customer Relationship Management and Satisfaction of Commercial Banks Account Holders in Kenya. International Journal of Academic Research in Business and Social Sciences, 8(5), 664 – 676.

  • Mwirigi, R. N., Maina, S., & Kimencu, L. (2018). Moderating Role of Demographics on the Relationship between Customer Relationship Management and Satisfaction of Commercial Banks’ Account Holders in Kenya. International Journal of Academic Research in Business and Social Sciences, 8(5), 688 – 706.

  • Cheche, S.G., Muathe, S.M.A, & Maina, S.M., (2017). Traits engagement, psychological state engagement and performance of selected state corporations in Kenya. The International Journal of Business & Management, Vol 5 issue 11. ISSN 2321 - 8916www.theijbm.com
  • Cheche, S.G., Muathe, S.M.A, & Maina, S.M., (2017). Employee Engagement, Organisational Commitment and Performance of Selected State Corporations in Kenya. European Scientific Journal, Vol 13 (31). ISSN 1857-7431.
  • Gachengo, L.W., Muli, J., & Maina, S.M.,  (2017) Resource-Based Collaborations and Performance Of Courier Firms Nairobi City County, Kenya. The Strategic Journal of Business & Change Management.Vol. 4, Iss. 2 (58), pp 1026 - 1040, June 2, 2017 ISSN 2312-9492(Online) 2414-8970 (Print)
  • Gachengo, L.W., Muli, J., & Maina, S.M., (2017) Cost-Based Collaborations and Performance Courier Firms Nairobi City County, Kenya.The Strategic Journal of Business & Change Management. Vol. 4, Iss. 2 (59), pp 1040 - 1053, June 2, 2017 ISSN 2312-9492(Online) 2414-8970 (Print).
  • Maina, S.M., (2016). Consumer Ethnocentrism, Demographic Characteristics and Willingness to Buy Commercial Banking Services in Kenya. European Scientific Journal, September 2016 edition Vol.12, No. 25, Pg 306 – 322
  • Maina, S.M., Kibera, F.N & Munyoki, J.M., (2015). Influence of Perceived Value on the Relationship between Consumer National Ethnocentrism and Willingness to Buy Commercial Banking Services in Kenya. European Scientific Journal, July 2015 edition Vol.11, No. 19, Pg 100-113 

Presentation of Paper at Academic and Professional Conferences

  • Irene W. M., Wanjira, J. & Maina, S. (2019). Marketing strategies and purchase decision among consumers of smartphones in Nairobi city county, Kenya. School of Business Kenyatta University International Business Research and Industrial Conference (IBRIC) 2019 at North
    Coast Beach Hotel, Mombasa in June 20 th – 21 st , 2019.

  • Muteshi, K. H. & Maina, S. (2019). Marketing Mix and Adoption of Improved Sanitation Products among Rural Households in Magarini, Kilifi County Kenya. School of Business Kenyatta University International Business Research and Industrial Conference (IBRIC) 2019 at
    North Coast Beach Hotel, Mombasa in June 20 th – 21 st , 2019.

  • Oruko E. A. & Maina, S. (2019). Service Quality and Customer Satisfaction among Account Holders in Deposit Taking Savings and Credit Cooperative Societies in Nairobi City County, Kenya. School of Business Kenyatta University International Business Research and Industrial
    Conference (IBRIC) 2019 at North Coast Beach Hotel, Mombasa in June 20 th – 21 st , 2019.

  • Waweru R.G., Maina, S.M., & Njuguna, J.W., (2017). Effect of Perceived Value on Customer Satisfaction among University Students in Kenya. KESSA (Kenya Scholars and Studies Association) - African Interdisciplinary Studies Association (AISA) - Multimedia University of Kenya Joint International Interdisciplinary Conference, at Multimedia University of Kenya, Nairobi in June 28-30, 2017.

Latest Conferences attended

  • June 28-30, 2017: KESSA (Kenya Scholars and Studies Association) - African Interdisciplinary Studies Association (AISA) - Multimedia University of Kenya Joint International Interdisciplinary Conference, at Multimedia University of Kenya in Nairobi.
  • 23rd – 26th August, 2016: The 6th African RCE Conference at the Kenyatta University Conference Centre
  • 26th April 2016: the joint RCE-NY2GS post COP21 climate change symposium on climate smart solution to promote industry’s green growth practices held at the Kenyatta University Conference Centre.

PHD Thesis Successfully Supervised

  • Rael Nkatha Mwirigi - Reg. No. D86/CTY/21720/2010. Customer relationship management and satisfaction of commercial banks’ account holders in Nairobi City County, Kenya.
  • Cheche Gikonyo Stephen - Reg. No. D86/CTY/26903/2013. Employee engagement and performance of Research and Training State Corporations in Kenya
  • Lydia Wanjiku Gachengo - Reg. No. D86/PT/CTY/23389/2012. Inter-organizational collaborations and performance of courier firms in Nairobi City County, Kenya

Administrative Positions

  • PhD/MBA Coordinator 

Affiliation to Professional Bodies

Chartered Institute of Marketing

 

 

 

Last Updated on Sunday, 14 July 2019 10:35

Kenyatta University School of Business...ISO 9001:2008 Certified

Copyright © 2013 Kenyatta University. All Rights Reserved