The department of Business Administration works closely with the departments of Accounting & Finance and Management Science, which are both in the School of Business. Also, the department services the School of Humanities and Social Sciences and School of Education

Academic Staff and Specialisations
The department has 33 academic members of staff who hold diverse specialisations in different fields including: Management, Marketing, Entrepreneurship and Strategic Management.

Department's Specialty and Branding
The department offers a curriculum designed to help students prepare themselves for service in the broad field of business by applying sound business principles as either creative employees or entrepreneurs by being able to combine knowledge, skills and experiences to recognise opportunities or problems, identify alternative solutions, make choices and implement decisions.

Mission Statement:

The mission of the Department of Business Administration is to provide quality education and training in human resource, marketing and other Business Management related disciplines by promoting scholarship, Service, Innovation, Creativity and application of up to date technology.

Vision Statement:

"To be a dynamic, an inclusive and a competitive centre of excellence in teaching, learning, research and service to humanity in Business Management disciplines.”

Identity Statement:

"The Department of Business Administration is a community of scholars committed to the generation and dissemination of knowledge using the best resource persons and latest technological facilities.




The department offers the following programmes

• PhD (Strategic Management)
• PhD (Marketing)
• Msc (Marketing)
• Msc (Entrepreneurship)

1.  Bachelor of Commerce   with the following options:

Areas of Specialization;

  1. B.Com (Accounting Option)
  2. B.Com (Actuarial Science Option)
  3. B.Com (Accounting Option)
  4. B.Com (Enterprenuership Option)
  5. iB.Com (Finance Option)
  6. B.Com (HRM Option)
  7. B.Com (Marketing Option)
  8. B.Com (Management Science Option)

2. Bachelor of Human Resource Management (BHRM)

The following shall be eligible for admission into Bachelors of Human Resource Development programme.
a)Mean grade of KCSE C+ or equivalent with at least C in Mathematics and English.
b)A-Level certificate with 2 principal passes and a credit pass in Mathematics at ‘O’ Level 
c)Degree from a recognized university.
d)Mean grade of C (plain) at KCSE and C (plain) in Mathematics and English plus a Diploma in Human Resource Development and/or a diploma relevant to disciplines in business from an institution recognized by Kenyatta University Senate.

Modes of study
The programme will be run on three main modes: 
a)Full time, 
b)Open Learning and,

Duration and Pattern
a) The Programme shall take a minimum of three years and a maximum of four years for fulltime students. 
b) The Programme shall take a minimum of four years and maximum of six years for part time students.
c) The Programme consists of a total of forty nine (49) units. 
d) Students are expected to take seven units the first semester, first year and six units in the other consecutive semesters.
e) Students will take a maximum of seven (7) and minimum of three (3) coursework units per semester.


• Business Management
• Marketing

In any of the two options, students will be required to take:
• University required units
• School Core Units
• Department Required Units
The Programmes are offered through Full-time, Part-time and Distance learning.

 DSVOL 2nd Sem Dates

25th March-26th March: Tutorial for msss group

1st-2nd; 8th & 9th April: Undergraduate Tutorials

22nd-23rd April: Postgraduate, Diploma and Certificate Tutorials

6th-7th May:  Undergrad Cats.

13th-14th May: Postgraduate, Diploma and Certificate Cats

22nd-27th May: Exam Period


There will be a Ph.D. and MSc. defense meeting to be held on Wednesday 289th March 2017 in the school of Business Board Room at 9.00 am.







Sigunga Roseline Awuor 


Employee selection systems and the performance of oversight role of the Department of Public Works in Kenya.


Ruth Wambui Wainaina


Employee Talent Management and Performance of selected County Governments in Kenya.


Richard Kioko Muthoka


Strategic alliance and performance of small and medium enterprises in manufacturing sector in Nairobi City County, Kenya.

The department has external examiners. That is:-

Prof Nyambegera Stephen M.

Prof.  Martin Ogutu

Prof. Damary Sikalieh

Prof. Michael  Kirwa  Korir

Prof. Justus Munyoki

Research Impact  Articles

  • Jagongo . A. & Wangari J. K. (2015). Integrated Financial Management Information System (IFMIS) and Credit Scoring in Cooperative Societies: A Survey of Deposit Taking Saccos in Nyeri County, Kenya. International Journal off Innovative Research & Development, IJIRD, Vol. 4,, Issue 13,, December, 2015
  • Cheche, S.G. & Muathe, S.M.A., (2014): A Critical Review of Literature on Performance Contracting: Global Journal of Commerce & Management Perspective.Vol.3 (6):65-70 ISSN: 2319-7285.
  • Ndung’u, P. W., & Muathe, S.M.A., (2014): A Critical Review of Literature on Organizational Politics and Work Outcomes: The International Journal of Business & Management Perspective. Vol. 2. Issues 12 158-165 ISSN: 2321-8916.
  • Ngeno, W.K. & Muathe, S.M.A., (2014:. A Critical Review of Literature on Employees Wellness Programs in Kenya: International Journal of Research in Social Sciencese.Vol.4. No.8 Page 32-41. ISSN: 2307-227X.
  • Marwa, M.S., & Muathe, S.M.A., (2014): A Critical Review of Literature on Job Designs in Socio-technical Systems: Global Journal of Commerce & Management Perspective.Vol.3 (6):44-49 ISSN: 2319-7285.
  • Mungai, J.N., Maingi J., & Muathe, S.M.A., (2014): Effect of Borrower Characteristics on Government Funded Micro-Credit Initiatives in Murang’a County, Kenya: International Journal of Innovative Research and Development. Vol.5. Issues 11, Page 171-181. ISSN: 2278-0211(Online)
  • Mungai, J.N., Maingi J., & Muathe, S.M.A., (2014): Loan Repayment and Sustainability of Government Funded Micro-Credit Initiatives in Murang’a County, Kenya: International Journal of Business and Social Science.Vol.5.No.10. (1) Page 194-207.
  • Muli, J.V., Muathe, S., & Muchiri, M.(2014). Human Resource Work- Family Support and Employees’ Performance within the Banking Industry inNairobi County, Kenya. International Journal of Humanities and Social Science Vol. 4, No. 7. ISSN 2220-8488
  • Karanja, S. C, Muathe, S.M.A, Thuo, J. K (2014). Marketing Capability and the Performance of Mobile Service Provider. Organizations in Nairobi County, Kenya. International Journal of Education and Research Vol. 2 No. 5 May 2014. ISSN: 2201-6333 (Print) ISSN: 2201-6740
  • Mwangi, L. W., Muathe, S.M., Kosimbei, G. (2014). Effects of Working Capital Management on Performance of Non-Financial Companies Listed In NSE, Kenya. European Journal of Business and Management. ISSN (Paper) 2222-1905 ISSN (Online) 2222-2839. Vol.6, No.11, 2014.
  • Mwangi, L.W., Muathe, S. M., Kosimbei, G. (2014). Relationship between Capital Structure and Performance of Non -Financial Companies Listed In the Nairobi Securities Exchange, Kenya. Global Journal of Contemporary Research in Accounting, Auditing and Business Ethics. (ISSN: 2311-3162) 2014 Vol: 1 Issue 2.
  • Mwencha, P.M., Muathe. S. M., & Thuo, J.K (2014). Effects of Perceived Attributes, Perceived Risk and Perceived Value on Usage of Online Retailing Services: Journal of Management Research ISSN1941-899X, 2014, Vol. 6, No. 2.
  • Reuben K.N., Muathe S. M., and Francis P.K., 2014, The Moderating Effect of Industrial Context on The relationship between Brand Equity and Consumer Choice in Branded Bottled Water Nairobi, Kenya. European Scientific Journal vol 10, No.4 ISSN: 1857-7881/1857-7431
  • Waithaka, S. T., Muathe, S., Mburu, T.K., & Korir, J., (2013). The Relationship between Technological Factors and Inter-Organizational Information Systems Adoption by Universities in Kenya. International Journal of Scientific Engineering and Technology, Vol. 2 Issues No.11 pp. 1074-1082 (ISSN 2277-1581).
  • Waithaka. S., Kimani, T. M., Korir, J., Muathe, S., and Obere, A, Organizational Factors That Influence The Adoption Of Inter-Organizational Information Systems By Universities In Kenya,International Journal of Education and Research, Vol. 1. No. 8 ISSN: 2201-6333 (Print) ISSN: 2201-6740
  • Waithaka, S.T., Kimani, T. M, Koror, J. & Muathe S,Environmental Factors that influence Supply Chain Management Implementation in the Manufacturing Industries in Kenya: A Case of Manufacturing Industries in Nairobi, Kenya,Waithaka, S.T., Kimani, T. M, Koror, J. & Muathe S,ABC Journal of Advanced Research, Volume 1, No 2 (2012) ISSN 2304-2621.
  • Kwenin, D. O. Muathe, S. and Nzulwa, R., (2013). The Influence of Employee Rewards, Human Resource Policies and Job Satisfaction on the Retention of Employees in Vodafone Ghana Limited; European Journal of Business and Management, Vol 5, No 12, ISSN 2222-1905 (Paper) ISSN 2222-2839
  • Njagi, E. N., Muathe, S.M.A., and Muchemi, A., W., (2013): Analysis of Factors Influencing Formulation of Strategic plans in Embu North District, Embu County, Kenya: Global Business and Economics Research Journal ISSN: 2302- 4593 Vol. 2 (5): 116-129
  • Mberia, P. M., Ofafa, G. A., Muathe, S.M.A., & Muli, J. (2013), Empirical Investigation on the Relationship between Technological Infrastructure and Government policies on Effective Operation of M-Payment Systems in Kenya, International Journal of Arts and Commerce ISSN 1929-7106, Vol.2 No. 1/15
  • Muathe Stephen Makau A, Nelson H. Were Wawire, Gorretty A. Ofafa, 2013, International Journal of Arts and Commerce, An Empirical Study on the Relationship Between Organizational Factors and Adoption of ICT among Health Related SMEs in Nairobi, Kenya
  • Ochoti, G. N, Muathe, S., Kibet, P. R., Maronga, E., & Ochoti, F. O,Corporate Social Responsibility, Client Satisfaction and Competitive advantage in retail banking institutions in Kenya.
  • Ochoti, G., N., Maronga, E., Muathe, S., Nabwanga, R., N., & Ronoh, P., K., (2012), Factors Influencing Employee Performance Appraisal System: A Case of the Ministry of State for Provincial Administration & Internal Security, Kenya., International Journal of Business and Social Science (IJBSS) Vol. 3 No. 20 [Special Issue – October 2012]
  • Namusonge, M. J. (2014). Linking competencies with strategies: The case of small and medium- sized exporting firms in Kenya. International Journal of Social Sciences and Entrepreneurship, 1 (11), 418-439.
  • Mwangi, ,S. Martin &Namusonge M.J. (2014) Influence of Innovation on Small and Medium enterprises (SMEs) Growth. International Journal for Innovation education and Research. Vol2 06 102 -112.
  • Bula H. (2015).Doctoral Association of Eastern Africa April Newsletter-A monthly Publication. What do Universities do-Educate or train?……….April 2015pdf
  • Mutambuki M and Bula H.(2014) Marketing strategies of Commercial Fish Farming Under Econ
  • Jedidah Vika Muli,Stephen Muathe PhD ,Michael Muchiri PhD,(2014),Human Resource Work- Family Support Services and Employees’ Performance within the Banking Industry in Nairobi County, Kenya,International Journal of Humanities and Social Science Vol. 4, No. 7; May 2014.omic Stimulus Programme… 4
  • No 8 1 June….12.pdf
  • Philip Wambua Peter,Gorretti Ofafa , Samuel Otor,Cush L. Ngonzo,Performance Contracting and Academic Staffers Administrative Work Systems’ for Service Delivery in Selected Kenyan Universities,International Journal of Innovative Research & Development
  • Philip Wambua Peter ,Gorretty Ofafa,Samuel Otor,Cush L.Nngonzo,2014,Teaching Workload Analysis for Performance Contracting and Service Delivery in the Academic Setting of Kenya,International Journal of Innovative Research & Development
  • Philip Wambua Peter, Cush L.Ngonzo,Clifford Waema,Mary Namusonge,2014, Competitive Strategies' Effects on the Market Share of Independent Petroleum Companies in Kenya, International Journal of Innovative Research and Development 3 (5), 5


Student Research




Influence of Strategic Human Resource Management practices on organizational performance in parastatals in Kenya

Mr. David Kiiru

Defended at School Level

ISO Certification and Performance of Manufacturing Companies in Kenya

Mrs. Rosemarie Wanyoike

Defended at School Level

Effects of Social marketing Execution on Behavioral change of youth in the slums of Nairobi County, Kenya

Ms. Elishiba MurigiD86/CTY/22827/2012

Defended at School Level

Organizational Strategic Intent Execution and Performance of Universities in Kenya

Ms. Charity Muraguri 

Defended at Departmental Level

Strategy Implementation Attributes and Performance of Organizations in the Energy Sector in Kenya

Mr. Caleb Kirui   

Defended at Departmental Level

Role of Distinctive Competencies on Organization Performance in the Alcohol Industry in Kenya.

Mr. Nahashon Langat  D86/CTY/22873/2012.

Defended at Departmental Level

Quality Management Strategies and Performance of Oil Marketing Companies in Kenya

Mrs. Patricia Kungu

Defended at Departmental  Level

Women Entrepreneurs Participation and Poverty Reduction In Bauchi State, Nigeria

Mr. Simeon Asen  D86F/CTY/24656/2011

Defended at School Level

Organization Development Interventions and Academic Staff Productivity in Chartered State Universities in Kenya

Mr. Charles Mutisya Munyao

Defended at School Level

Effect of Competitive Intelligence Practices on the Performance of firms listed at the Nairobi Securities Exchange, Kenya

Mr. Paul Waithaka  D86/CTY/26970/2013

Defended at School Level

Effects of organizational resources, sustainable competitive advantage and firm’s performance of mobile phone industry in Kenya

Mrs. Jane Gakenia  D86/CTY/25170/2012

Defended at School Level