Introduction
The Bachelor of Commerce programme at Kenyatta University is a comprehensive business education designed to equip students with theoretical knowledge and practical skills necessary to excel in the dynamic business environment. The programme offers various specialization options including Human Resource Management and Marketing, allowing students to tailor their education to specific career goals. With a blend of core business subjects and specialized courses, the programme prepares graduates for diverse roles in the corporate world, entrepreneurship, and public service.
Programme Objectives
The Bachelor of Commerce programme seeks to:
Provide students with the knowledge and technical skills necessary to understand and participate in the changing modern business and economics world.
Develop critical thinking, analytical, and problem-solving skills essential for effective decision-making in business contexts.
Equip students with specialized knowledge in their chosen areas of concentration (HRM or Marketing).
Foster ethical leadership and social responsibility in business practice.
Develop entrepreneurial mindsets and innovative approaches to business challenges.
Prepare graduates for professional certifications in their respective fields.
Justification/Rationale
In today’s competitive global economy, organizations require professionally trained personnel with comprehensive business knowledge and specialized skills. The Bachelor of Commerce programme responds to this need by:
Addressing the growing demand for business professionals in various sectors of the economy
Supporting Kenya’s Vision by developing skilled human capital for economic growth
Offering specializations that align with market needs and emerging business trends
Providing a pathway for further academic and professional development
Equipping graduates with entrepreneurial skills to create employment opportunities
Entry Requirements
Mean grade of KCSE C+ or equivalent with at least C in Mathematics and English
Advanced Level certificate with 2 principal passes and a credit pass in Mathematics at ‘O’ Level
Degree from a recognized university
Diploma in a relevant field from a recognized institution OR CPA/CPS Part II or equivalent with at least Mean grade of C (plain) at KCSE and C (plain) in Mathematics and English
Mean grade of C- at KCSE and progressed from certificate to Diploma at Kenyatta University or any other recognized/accredited Institutions
Curriculum Highlights
Programme Structure:
First Year (Level 100): Foundation courses in business, accounting, economics, and mathematics common to all B.Com students
Second Year (Level 200): Core business courses with introduction to specialization areas
Third Year (Level 300): Specialization courses in chosen option (HRM or Marketing) plus core units
Fourth Year (Level 400): Advanced specialization courses and strategic business subjects
Key Features:
Common University Units: Communication and Collaboration Skills, Critical Thinking and Problem Solving, Introduction to Entrepreneurship
Specialization Options: Students choose their specialization at the beginning of third year
Research Methods: Training in business research methodologies
B.Com (Human Resource Management Option) Specialization Courses:
Human Resource Management I & II
Employee Training and Development
Work and Reward
Recruiting and Staffing
Public Relations
Employee Counselling and Crisis Management
Industrial and Labour Relations
Total Quality Management
Industrial Psychology
Occupational Health and Safety Management
B.Com (Marketing Option) Specialization Courses:
Marketing Strategies and Plans
Consumer Behaviour
Marketing of Services
International Marketing
Marketing Research
Sales Management
Innovation and New Product Management
Advertising Management
Retail Marketing Management
Industrial Marketing
Career Opportunities
General B.Com Graduates:
Business Analysts
Management Trainees
Entrepreneurs
Financial Analysts
Business Consultants
Public Service Administrators
B.Com (HRM Option) Graduates:
Human Resource Officers
Recruitment Specialists
Training and Development Officers
Employee Relations Managers
Compensation and Benefits Analysts
HR Consultants
B.Com (Marketing Option) Graduates:
Marketing Executives
Brand Managers
Sales Managers
Market Research Analysts
Product Managers
Digital Marketing Specialists
Advertising Account Executives
Why Choose This Programme at KU
Comprehensive curriculum that balances theoretical knowledge with practical applications
Flexibility to choose specialization based on career interests and market demands
Qualified faculty with academic and industry experience
State-of-the-art facilities, including modern computer labs and a well-stocked library
Industrial attachment component that enhances employability
Strong industry partnerships that provide networking and employment opportunities
Alignment with professional certification requirements
Supportive learning environment that fosters personal and professional growth
Opportunities for international exposure through exchange programs
Strong alumni network in key positions across various industries