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DR. ELISHIBA MUTHONI MURIGI

Lecturer, Department of Business Administration

Home School of Business, Economics & Tourism Department of Business Administration DR. ELISHIBA MUTHONI MURIGI

DR. ELISHIBA MUTHONI MURIGI

Lecturer, Department of Business Administration

Refereed Journal Articles

  1. Nzioka, J. F., & Murigi, E. M. (2025). The Effect of E-Promotion Marketing Strategy on Performance of Small and Medium Manufacturing Enterprises in Embu County, Kenya. Journal of Marketing and Communication, 8(1), 18–29.
  2. Mujja, B., & Murigi, E. (2025). The Influence of Stakeholder Involvement on Performance of Non-Governmental Organizations in South Sudan. Journal of Entrepreneurship & Project Management, 9(1), 96–110. https://doi.org/10.53819/81018102t2492
  3. >Samuel, E. K., Murigi, E. (2024). Cost leadership strategy and performance of alcohol beverage firms: a case of Kenya Breweries Limited Nairobi City County, Kenya.
  4. International Academic Journal of Human Resource and Business Administration, 4(3), 1-23
  5. . The Strategic Journal of Business & Change Management, 10 (2), 815–838.
  6. Kamwere, B. M., & Murigi, E. (2023). Strategic management practices and performance of Kenya Railways Corporation at the headquarters, Nairobi City County, Kenya. The Strategic Journal of Business & Change Management, 10 (1), 454 – 475.
  7. Bwogen, R., & Muthoni, M. E. (2023). The Effect of Stakeholder Involvement on Performance of Bomet County Government, Kenya. Journal of Entrepreneurship & Project Management , 7 (2), 26–41.
  8. Gakii A, Maina S & Murigi EM (2022) Moderating Effect of Firm Characteristics on the Relationship Between Video Online Marketing and Market Performance of Registered Tours and Travel Agencies in Nairobi City County, Kenya, European Journal of Business and Management www.iiste.org ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online)Vol.14, No.24, 2022
  9. Gakii A, Maina S & Murigi EM (2022), Search Engine Optimization, Competitive Advantage and Market Performance of Registered Tours and Travel Agencies in Nairobi City County, Kenya, Journal of Sustainable Business and Economics, Volume 5, Issue4
  10. Maina, B., & Murigi, E. (2022). Marketing Mix Strategy and Business Growth in 5 Star Hotels in Nairobi City County, Kenya: A Case of Hilton Hotel. International Journal of Business Management, Entrepreneurship and Innovation , 4 (3), 55-65. https://doi.org/10.35942/jbmed.v4i3.290
  11. Koskei B & Murigi E.M (2021) Constructs of Quality Management and Organizational Performance of Nakuru Water Sanitation and Services Company in Nakuru County, Kenya International Journal of Innovative Research and Advanced Studies (IJIRAS) Volume 8 Issue 4
  12. Kimiti P, Muathe SMA & Murigi EM (2020) Gender of Respondents and Performance of Functional areas of milk processing firms in Kenya, International Journal of Economics, Commerce and Management, Vol 8 Issue No. 9, 393-400
  13. Swagi P & Elishiba Murigi (2020), The effect of service quality on the performance of women enterprise fund in Kisumu County, Kenya, International Academic Journal of Human Resource and Business Administration, Volume 3, Issue 9, 90-103.
  14. Kimiti P, Muathe SMA & Murigi EM (2020), Cost Leadership Strategy, Competitive Advantage, And Performance: A Cross-Sectional Study in The Context of Milk Processing Firms in Kenya, International Journal of Management, Innovation & Entrepreneurial Research International Journal of Management, Innovation & Entrepreneurial Research, Vol. 6, No 2, 2020, pp 64-76
  15. Kimiti P, Muathe SMA & Murigi EM (2020), Nexus between Cost Leadership Strategy and Performance: Fact or Fallacy in Milk Processing Firms in Kenya, International Business Research; Vol. 13, No. 10; 2020
  16. Mbiriti Diaz & Elishiba Murigi (2019), Corporate Goveranance and Performance of selected Savings and Credit Cooperative Societies in Nairobi County, Kenya, International Journal of Interdisciplinary Reasearch and Innivations, Vol 8 Issue 2, 22-30.
  17. Mutua Justus & Elishiba Murigi (2019), Corporate Growth Strategies on Performance of SACCOS in Kitui Count, Kenya, International Academic Journal of Human Resource and Business Administration, Volume 3, Issue 7,363-382.
  18. Luvusi Jackson & Elishiba Murigi (2019) Influence of Market Penetration Strategy on the Performance of Telkom Kenya Limited in Nairobi City County, International Journal of Research and Innovation in Social Science (IJRISS), ISSN No. 2454-6186, Volume 3, Issue 12,175-178.
  19. Mwongeli Caroline & Elishiba Murigi (2019) Influence of Product Development Strategy on Performance of Middle Level Chain Stores, International Journal of Research and Innovation in Social Science (IJRISS), ISSN No. 2454-6186, Volume 3, Issue 12,72-74.
  20. Joel Omuyoyi Espirah & Murigi Elishiba Muthoni (2019) Effect of Strategy Execution on Performance of Parliamentary Service Commission, Stratford Journal of Public Policy & Governance, ISSN: 2616-8413, Vol 3 (2) pp. 61-72.
  21. Echwa M & Elishiba Muthoni Murigi (2019) Strategic Leadership and Performance of Domestic Airline Firms in Kenya, Eastern Africa Journal of Contemporary Research (EAJCR), Vol. 1, Issue 2, 2019, ISSN: 2663-7367 (Online) & ISSN: 2663-7359.
  22. Nyanchama, Peninah Andrew & Elishiba Murigi (2019) The Effect of Customer Focus Strategies on performance of Cooperative Bank of Kenya, Journal of Strategic Management, Volume 3, Issue 2 PP 1-14
  23. Annstellah Gakii & Elishiba Muthoni Murigi (2019). Advertising and Service Quality in the Mobile Phone Industry in Kenya, European Journal of Business and Strategic Management, ISSN 2518-265X (Online) Volume 4 Issue 1 PP 39-50.
  24. Mercy Warugru Kirima & Elishiba Muthoni Murigi (2019). Demographic Perspective and Organizational Performance in Occidental Insurance Company, European Journal of Business and Strategic Management, ISSN 2518-265X (Online) Volume 4 Issue 1 PP 30-38.
  25. Murigi, E. M ., Muathe S.M.A, Kuria T. J., Gikonyo, N. K (2017), Proactive Management Measures, Rehabilitation Centers and Behavioral Change to Alcohol and Tobacco Usage among Youth in the Slums of Nairobi-City County, Kenya. International Multidisciplinary Conference; “Innovation for Organizational Competitiveness and Community Sustainable Development” at Gretsa University, Thika, Kenya on November 6th – 7th, 2017.
  26. Murigi, E. M .,Thuo, J.K., Muathe, S.M.A. & Gikonyo, N.K. (2017). Social Marketing Price and Bahavioural Change on Alcohol and Tobacco Usage among Youth in the Slums of Nairobi City County, Kenya. 12th SIMSR Global Marketing Conference at K.J. Somaiya Institute of Management Studies and Research, 8th-9th February, 2017

Book Chapters

  1. Bula H.O, Murigi Elishiba & Ngigi D (2019) Innovation inclusion for Sustainability of Livelihoods of Urban Women Entrepreneurs in Informal Settlements in Nairobi, Kenya: Sustainable Development in Africa, Spears Media Press LLC, 177-199
  2. Murigi EM (2017) Social Marketing in Principles of Marketing: A Skill Building Approach. Nairobi. Focus Publishers, ISBN 978-9966-7249-4-6.

Conference Papers

  1. June 21st- -22nd 2019 : Caroline Anupi Abuli & Elishiba Muthoni Murigi : The Effect of Physical Evidence Strategy on Performance of Alcohol Manufacturing and Distributing Firms in Kenya presented at the International Business Research & Industrial Conference, North Coast Beach Hotel, Mombasa.
  2. June 21st -22nd 2019 Guantai Doreen Kanana & Murigi Elishiba Muthoni : The Influence ofMarketing Strategies on Performance of Kenya Airways at the International Business Research & Industrial Conference, North Coast Beach Hotel, Mombasa
  3. November 7th 2017: Murigi E. M , Muathe SMA, Kuria Thuo J & Gikonyo NK: Preventive measures, rehabilitation centres and behavioural change to alcohol and tobacco usage among youth in Nairobi County, Kenya. Presented at the International Multidisciplinary Conference, Gretsa University Conference Room.
  4. June 22nd 2017 Bula Hannah Orwa, Murigi Elshiba, & Ngigi David: Innovation inclusion for Sustainability of Livelihoods of Urban Women Entrepreneurs in Informal Settlements in Nairobi, Kenya. Presented at EDSA workshop at Kenyatta University Conference room.
  5. February 9th – 10th 2017: Murigi E. M , Muathe SMA, Kuria Thuo J & Gikonyo NK Social Marketing Price and behavioural change to alcohol and tobacco usage among youth in Nairobi County, Kenya. Presented at the 12th SIMSR Global Marketing Conference, Mumbai, India
  6. July 11th 2014: Murigi E.M & Kuria Thuo: Social Marketing: Marketers: Responses to Social Challenges in Kenya. Presented at the AIBUMA Conference, University of Nairobi.

Awards & Honours

  • February 2017: Received Best Paper Award at the SIMSR Global Marketing Conference, Mumbai, India. (Social Marketing Price and Behaviuoral Change to Alcohol and Tobacco Usage among the Youth in Nairobi, County, Kenya

Professional Affiliations

  • Marketing Society of Kenya (MSK)
  • Public Relations Society of Kenya (PRSK)
  • Toastmaster International (Public Speaking)