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DR. SARAH ACHSAH W. KAMAU

Lecturer, Department of Business Administration

Home School of Business, Economics & Tourism Department of Business Administration DR. SARAH ACHSAH W. KAMAU

DR. SARAH ACHSAH W. KAMAU

Lecturer, Department of Business Administration

Administrative Position
February, 2024 Appointed as Member to the Committee reviewing MSc & MBA (Marketing Option Curriculum.; June, 2023 – Appointed as a secretary of Research, Innovation, and Product Development Committee; May, 2023- Appointed as a member of Development of Curriculum for the Bachelor of Entrepreneurship, Innovation and Management Program.; January, 2021 – Appointed as a member of Departmental Quality Team.; January, 2021 – Appointed as a member of Departmental Programme Development Committee; September, 2019 - Member of School of Business International Conference Pre-Conference Committee; February, 2018 Appointed as Member to the Departmental B.com Curriculum Review Committee; June, 2020 – Member of school of business International Conference Organizing Committee; June, 2018 Appointed as Member to the Committee reviewing MSc (Marketing & B.Com Marketing Option Curriculum.; June – October 2017 Member to committee on integration of blended curriculum for UCU 104 and development of curriculum for Entrepreneurship option for Bachelor of Commerce program; 2016 April – Departmental Website Coordinator

Refereed Journal Articles

  1. Kamau, S. Wambui., & Njeru, A. M. (2019). Effects of Product innovation strategy and Acquisition of generation Y customers among Insurance company in Kenya. International Journal of Academics and Research Business & Management Journal, Vol. 2 Issue 2 (2019) ISSN 2617-4138.
  2. Kamau, S. Wambui., & Njeru, A. M. (2020). Effects of Price rationalization strategy on Acquisition of generation Y customers among Insurance company in Kenya. International Journal of Social Sciences and Information and Technology, Vol V Issue IX, (2020) ISSN 2412-0294.

Conference Papers

  1. Kamau S. W; Njeru A; Waiganjo E; (2020) Product Innovation Strategies on Acquisition of Generation Y Customers among Insurance companies in Kenya. Paper presented at the 1 st International Business Research and Industrial Conference (IBRIC) held virtually from 26 th to 28 th August, 2020. Jomo Kenyatta university of agriculture and technology.
  2. Kamau S. W; Njeru A; Waiganjo E; (2020) Price rationalization Strategies on Acquisition of Generation Y Customers among Insurance companies in Kenya. Paper presented at the 1 st International Business Research and Industrial Conference (IBRIC) held virtually from 26 th to 28 th August, 2020. Jomo Kenyatta university of agriculture and technology.
  3. Kimencu L. N; Muthimi, J.; Kamau S.; Kilika J. (2019) - Integrating Entrepreneurial Education Through Online Platforms In Kenyan Higher Education Institutions: A Case of Kenyatta University. Paper presented at the 1st International Business Research and Industrial Conference (IBRIC) held at North Coast Beach Hotel, Mombasa between 20th and 21st June, 2019.
  4. 3 rd -4 th December 2020 2 nd International Business Research and Industrial Conference (IBRIC) held virtually.
  5. 20th – 21st June 2019 1 st International Business Research and Industrial Conference (IBRIC) held at North Coast Beach Hotel, Mombasa
  6. 3 rd – 4 th February 2021- Attended conference on Digital Innovation & Maternal Health Care for Migrant Mothers Network. At KUCC, KU.