Mwangi-Mburu, R., King’ara, G. N. Mugubi, J. (2025) ‘Vernacular commercial radio as a promoter of the perceived severity of alcoholism: Case of Kikuyu FM stations in Kenya’. African Journalism Studies. https://doi.org/10.1080/23743670.2025.2548784
Mwangi-Mburu, R. King’ara, G. N. (2025) “Target Audience Perception of Radio Messages Promoting Behaviour Change among Alcoholics in Central Kenya: A Health Belief Model Analysis”. Journal of Communication and Media Research. https://www.jcmrjournal.org/article/target-audience-perception-of-radio-messages-promoting-behaviour-change-among-al_623
Omukoba, D. S. Kingara, G. N. (2024) Membership in Online Groups: A Source of Bridging and Bonding Social Capital for Kenyan Youth. Journal of the Kenya National Commission for UNESCO, 5 (1). https://doi.org/10.62049/jkncu.v5i1.221
King’ara, G. N., Omukoba, D. (2021) ‘Creating an Online Self: Developing Virtual Identity in Online Group Interaction Spaces’. International Journal of Current Aspects, 5(3), 18-31. https://doi.org/10.35942/ijcab.v5i3.185
Kingara, George Ngugi, Zachary Njogu Waita and Allan Mwangi (2017), ‘Types of Sex Programmes Aired on Vernacular Radio’. IOSR Journal Of Humanities And Social Science (IOSR- JHSS), PP 64 – 69. http://www.iosrjournals.org/iosr-jhss/papers/Vol.%2022%20Issue7/Version-10/G2207106469.pdf
King’ara, George Ngugi (2014). ‘The Political Economic History of the Introduction of Television in Kenya’. Ecquid Novi: African Journalism Studies.’ https://doi.org/10.1080/02560054.2014.955866
King’ara, George Ngugi (2013). ‘Mining Edutainment with Mainstream Soap Operas’. African Communication Research Journal. Vol. 6, No. 1, 89 – 110.
Kahura, N,. Kuria, M. & Macharia, J. (2021) An examination of Kenyan Government's use of interpersonal communication in changing men's behavior response to prostate cancer screening. Journal of Communication and Media Research. National open University of Nigeria. https://jcmrjournal.org/index
King’ara, George Ngugi (Forthcoming). ‘Moments of Audience Production in Television Programming, a Theoretical Perspective’. Journal of African Media Studies.
King’ara, George Ngugi (2014). ‘The Political Economic History of the Introduction of Television in Kenya’. Ecquid Novi: African Journalism Studies.’
King’ara, George Ngugi (2013). ‘Mining Edutainment with Mainstream Soap Operas’. African Communication Research Journal. Vol. 6, No. 1, 89 – 110. Books and Books Chapters
King’ara, George Ngugi (2011) ‘Kenyan Soap Operas as Functional Entertainment, Redefining the Role of Television Melodrama for an Active Audience’, in Diana I. Rios and Maria Castaneda (eds.) Soap Operas and Telenovelas in the Digital Age: Global Industries, Hybrid Content, and New Audience, Peter Lang: New York.
