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Dr. Martin Kuria Githinji

Lecturer, Department of Communication & Media

Home School of Law, Arts & Social Sciences Department of Communication & Media Dr. Martin Kuria Githinji

Dr. Martin Kuria Githinji

Lecturer, Department of Communication & Media

Refereed Journal Articles

  1. Kuria Githinji, M., & Kiilu, T. K. (2025). Authority-led risk communication strategies in managing Nyiragongo volcano eruptions in Goma, Congo. Journal of Communication and Media Research, 17(2).
  2. Githinji, P, Kuria M , & Githinji , S (2024). Bridging the gap: the role of social media support groups in Diabetes Care and Management. Journal of Primary Health Care and Family Medicine ( has been accepted it is in Final review stages)
  3. Kuria, M. Ivy Mutahi. (2024). Social media influencers on the consumer decision-making process in the Kenyan cosmetic industry. Journal of Communication and Media Research ( has been accepted it is in the final review stages)
  4. Githinji, M. K ., & Mutahi, I. W. (2024). Influence of social media influencers on consumer decision-making in the Kenyan cosmetics industry. Journal of Communication and Media Research, 16 (1): 12-21.
  5. Githinji, P, Kuria M, & Githinji , S (2024). Bridging the gap: the role of social media support groups in Diabetes Care and Management. Journal of Primary Health Care and Family Medicine https://www.ijhsr.org/IJHSR_Vol.14_Issue.1_Jan2024/IJHSR01.pdf
  6. Kuria, M. & Njuguna, A(2022). Internal corporate communication, and employee productivity in Kenya: The case of plan international Kenya. Journal of Communication and Media Research . Vol. 14 No. 2 jcmrjournal.org
  7. Masaki E Magack & Kuria M. (2021), Uses and gratifications of LinkedIn as a communication platform for human resource development in the formal sector in Nairobi County, Kenya. Journal of Communication and Media Research . www.jcmrjournal.org
  8. Kahura, N, Kuria, M. & Macharia, J. (2021) An examination of Kenyan Government's use of interpersonal communication in changing men's behavior response to prostate cancer screening. Journal of Communication and Media Research . www.jcmrjournal.org
  9. Kuria, M. (2019). Issues raised in mother-daughter sex communication and their perceived influence on sex practices among adolescent females in selected upper primary schools in Kenya. Journal of Communication and Media Research . www.jcmrjournal.org
  10. Kuria, M & Ndayikunda, Y. (2019) Media Training and Journalism competence in Kenya: Perspectives from Standard Group Media Senior Magers. The International Journal of Humanities & Social Studies . Volume 3(5) http://www.internationaljournalcorner.com/index.php/theijhss/article/view/145030/101917
  11. Kuria, M. & Ndayikunda, Y. (2019). The extent to which e-democracy facilitates citizen participation in Burundi. The International Journal of Humanities & Social Studies . Volume 3(5) http://www.internationaljournalcorner.com/index.php/theijhss/article/view/145187/102027
  12. Kuria, M., ( 2017). Use of Digital television in Nurturing Innovation in Kenya: A study of Nairobi’s Media producers and Engineering Jua Kali artisans ( Doctoral thesis) . Moi University, Eldoret. Kenya http://ir.mu.ac.ke:8080/xmlui/bitstream/handle/123456789/803/Martin%20Kuria%20Thesis%20for%20final.pdf?sequence=1&isAllowed=y
  13. Kuria, M. (2017). Crises experienced in church organizations: the case of Parklands Baptist Church Nairobi Kenya. Journal Of Humanities And Social Science. Vol 22 (3). http://www.iosrjournals.org/iosr-jhss/papers/Vol.%2022%20Issue3/Version-6/L2203066367.pdf
  14. Kuria, M., (2017). Crisis communication strategies used in Kenya’s churches before, during, and after crises: The case of one local Church in Nairobi County. International Journal of Humanities and Social Science Research. Volume 3(3). http://www.socialsciencejournal.in/archives/2017/vol3/issue3/3-2-25
  15. Kuria M, & Nyamboga, E. (2016). Establishing knowledge gap issues in Kenya: Why information for innovation on digital television is difficult to access among Jua Kali artisans. Journal of Humanities and Social Science. Vol 21, (10), PP 44-53 https://pdfs.semanticscholar.org/987c/475fe118f71e6f971c4e31ae40068f8e42a4.pdf
  16. Kuria M , & Nyamboga, E. (2016). Challenges in the production of innovative content for engineering artisans: a case study of media producers in Nairobi, Kenya. The International Journal of Humanities and Social Studies. Vol 4, (10). http://www.internationaljournalcorner.com/index.php/theijhss/article/view/126930
  17. Githinji. M. Kuria , & Kimotho, S. (2022). Kura yako, sauti yako! Youth-led and Youth-managed civic and voter education program, trainers’ manual. Kenya civic education program (funded by USAID)

Books

Kiilu, T. K., & Githinji, M. K. (2025). Conscientious branding: How the world’s leading companies manage their brands in the modern era. Cambridge Scholars Publishing. ISBN 978-1-0364-5848-5.
Githinji, M. K., & Kiilu, T. K. (2024). Human communication through a social psychology lens: A theoretical perspective. Cambridge Scholars Publishing.
Kuria. M. (2023). Qualitative Research Approach A pocketbook for early researchers: A Guide to Qualitative Approaches: A Quick Guide for Early Researchers. Lambert Publishers. https://www.amazon.com/Qualitative-Research-Approach-pocketbook-researchers/dp/B0CGL3S5T4

Conference Papers

  1. The last research ethics conservation was held online by the University of Edinburgh. Ethics action in global research 5th august 2021 https://www.ethical-global-research.ed.ac.uk/ . Kenyatta University
  2. Workshop on gender equity and empowerment. Training held on 9 th Feb 2022 by the center for gender equity and empowerment. Kenyatta University
  3. Workshop on New research management system (KENRIS) and science, technology, and innovation (STI) mainstreaming. Held on 19 th May 2022
  4. Virtual SCIENCE COMMUNICATION TRAINING -Kenyatta university 2021 held on 11november 2021
  5. Capacity building seminar for staff mentors 13 June 2023 held at Kenyatta university theme: “Bridging the generational gap in problem sovling: skills to mentor genration z”
  6. Kuria M. & Nyakundi, E (2017). Issues in Digital Television content accessibility among engineering informal workers in Kenya. (Presented at the 8th east African communication conference , University of Rwanda, Kigali.)
  7. Kuria, M. & Ndayikunda, Y. (2019). The extent to which e-democracy facilitates citizen participation in Burundi. (Presented at the 9th east African communication conference, the Agha Khan University, Nairobi.)
  8. Kuria M. & Nyakundi, E (2018). Issues in Digital Television content accessibility among engineering informal workers in Kenya. (Presented at the 8th East African communication conference, University of Rwanda, Kigali.)
  9. Kuria M, & Yves Ndayikunda, (2019). Marxist Theory of Media: The impact of media “as a means of production” on professionalism and independence of Kenya’s media; THE 9TH ANNUAL CONFERENCE OF THE EAST AFRICAN COMMUNICATION ASSOCIATION (EACA) presented at Aghakan University Nairobi
  10. Kuria M, & Yves Ndayikunda, (2019). The Kenya Digital Television Content Production for Innovation and its Accessibility to Jua Kali Artisans, THE 9TH ANNUAL CONFERENCE OF THE EAST AFRICAN COMMUNICATION ASSOCIATION (EACA) presented at Aghakan University Nairobi.